This gallery contains 8 photos.
Started to draft a concept for a new idea. I am aiming the following to be my constraints during the process. I have used fffffound to collect these and tryied to provide sources, where possible.
I have seen an intriguing article by logodesignlove on polluted logos with trademark or services mark logos. And I can’t agree less.
I completely understand and the argument of visual pollution that occurs on the brand material at the expense of the security of cross-border legal rights of the brands (corporates in this case). But these logos go to places where brands might not even be aware of and these logos are their own only safeguard. They exists to remind the legally aware (or anyone with some self respect) that they just have to sit in front of the drawing board a bit longer. There can be set-ups offering completely different (see below this yogurt shop in Central London feeling Googlelish) or competitive services-(ie Goojje Google Knockoff Surfaces In China)
Few days ago I had the chance to see most of the female protagonists (should i call them franchises?) of Disney at one post. The post itself was on the artistic quality of these drawings, but it allowed me to see how, unsurprisingly, articulate Disney has been with their story telling. How they brand their products to be more precise.
We were told before our Visual studies class that “This lecture will ruin your whole movie experience” so did this blog post.
Netflix segmented it’s product offering by Streaming & DVD (Qwickster), a move towards an anticipated direction. Also make sure to have a look below on Netflix’s last take on ‘How to define what customers have been upset about.’.
In the video below the justification for this decision is explained from a ‘branding’ perspective, but there is more than that. This was the only way out for Netflix brand from a media-type that’s becoming more and more obsolete with innovations such as laptops without DVD player, or the adaptation of broadband internet usage. Instead of shutting down their business’s DVD arm (and upsetting their customer base), it separates itself from it trying to be more efficient in the fiercely competitive market of Streaming movies.
What will happen to Qwicster with their offering of posting DVD Movies and console games? They will stay in business until the media type (DVD) and the delivery method (postal) they advocate become obsolete.
Every interaction that your consumer partakes with your brand is a piece in the jigsaw, which will sum up to be their ‘User Experience ’ with your brand. This replaces (at least challanges) the idea of ‘setting up a tone’ or ‘a brand identity’ with a billboard. Investing into your customers’ experience with your brand, is as simple as providing a ‘worth mentioning product & service’. The possibilities are only limited to the extend you can afford to interact with your customers.
Afford: The further you communicate anything to a customer with a brand on, you risk to break the fragile relationship that you build up to date.
Irregardless of the scale of the organization, or the field it operates in (b2b, b2c), collectively built product is what the actual user interface is to the end user. This idea is as extensive as to the range of associations being made with the to the brand, logo, customer service, Pr stunts, ad campaigns, product itself, and so on… In order to have a solid brand culture and royal base of customers, the customer interfacing operations must be consistent & under microscopic observation.
Coca Cola within Avis ad
The image above is of an ad-board taken at a near-central London location (I also came across more of the same board in central London as well). What caused this blog post/or the image of that board was; it made me think to myself that “Coca-Cola – Car hire deliveries – excuse me??”. I think this is simply because of the following;
Then,
I was able to brought my direct attention to the ad, and had to register the composition, see the ‘avis’ logo at the right bottom made me understand that Coca-Cola didn’t actually pay for this insertion.